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Image by Peter Gargiulo


Enhancing YOU through Strategic Consulting and Professional Coaching

Strategic Consulting

Business Coaching

Executive Coaching

Career Coaching

Hello from the Founder!

Edward Rocha is the Founder and CEO of The Morning Goals. He is an seasoned entrepreneur, operations specialist, and strategic marketer. He has run his own business, helped others launch theirs, and assisted clients take their careers to the next level. He coaches the person and consults for the business.  


Work with Us

Make your ideas into plans, your plans into action, and your action into dreams!


Changing your mindset can lead to infinite possibilities. It can affect your life, your job, your relationships, and your career. Through various strategies, we will help you reach your full potential.


Accountability and productivity are things any professional struggles with. We will work with you to reach your goals by holding you accountable and helping you create a systems for yourself and your life. 


With our creative experts who have written and published books and created art, we understand the need to think out of the box and continuously innovate to stay ahead of the curve.

If you are looking for an amazing Career Coach...Ed is the perfect coach for you! He is energetic and has helped me with one of my goals!! He is very informative in his field. He is definitely motivating and has an gravitating spirit about him! Ed and his team are the best!! I would recommend him to others, if they are in need of a Career Master Coach!!

Angela King

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